Minimal Website Design, What to Learn From Fashion Websites

If you ever buy fashion products online, you may have (or may not) notice that almost all of them employing a minimal website design style. Have you ever wonder why this style has become a go-to for fashion businesses? What is the advantage of this minimal design into the customers’ experience when they shop?

There was a time when people are afraid to buy clothes online. Many people argue that we will need to touch the fabric to find out if it’s comfortable enough. The need to try on the clothes before buying was also considered very important. Almost everyone thinks it is essential for customers to know if the style fits their bodies perfectly.

However, things have changed. Right now, the online fashion store is thriving—more and more people shopping for clothes online regularly.

By not forgetting that the retailers also offer better services like free return guarantee and more measurement details, their website is also very well presented. Highly attention to details and a deep understanding of their customers and products are the key.

Here are the lessons we as web designers can learn from fashion online retailer.

Super Minimal web design

Almost every designer knows KISS (Keep it simple s*****) expression. However, a fashion website design takes a simple UI design style to the next level. Fashion is all about looks, and nobody knows it better than fashion online retailers brand.

While embracing super minimal website design, fullscreen images were used, showing the products from every angle possible. Big pictures enable the customer to see every detail, thus replacing the needs to touch and feel the fabric. Utilize minimal design style allowed the products to become a focal point, thus make it easier for customers to make a buying decision based on what they see.

Pay more attention to Call To Action.

We, UI designers, usually don’t pay much attention to the CTA (call to action) part of our website design. However, in the harsh competition industry, a CTA is vital. People who love the brand will likely subscribe to the newsletter; they might share it on social media to mention their friends who might like it, or if they were not sure about the quality, they would use live chat to contact the retailer.

Online shoppers are well known for their love to share as much as they like to complain. So, create a UI design that facilitates them to do both things easily while keeping the system clean. A simple “Contact Us” button on every page and post is enough. Nobody likes to search all over the website to complain or ask for small things. Moreover, no brand wants its customer’s complaints posted all over social media.

Accommodate Microcopy

A fashion website is no blog. Fashion retail customer does not need to know how the cotton will feel on their skin or why the designer colored its shoes purple. Microcopy, which uses very few words-per-sentence or presented in a bullet list, is perfect for their customers, who are likely to collect many items on a wishlist and compare between one another before making a purchase.

In this visual era, a picture speaks louder than words. UI design, which accommodates multiple and significant pictures were preferable. Replace every word that can be substituted with icons or drop-down options. However, never eliminate texts. Some people still love to read the details, and it is crucial for SEO too.

Let’s never forget that website design quality is one of the most important aspects of online retailers. Sometimes both of us, as UI designers, and clients love to sweat the small details and forgot that to give a full user experience, we must look at the whole design and make sure each piece completed each other.

Source: Creative Blog

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